There are “big plans” for the soap to “evolve” in the next few years.
Despite dwindling nightly viewing rates, EastEnders is still “a very vital component” of the BBC schedule, according to the station’s Chief Content Officer.
Speaking at the Edinburgh International TV Festival this year, Charlotte Moore stated Chris Clenshaw, who took on the role of executive producer earlier in 2022, had hopes to “transform [the soap] creatively.”
The way people watch and consume soap operas is changing, in my opinion, as a result of the changing nature of viewing, said Moore. In terms of the number of viewers it draws in each week, EastEnders is the most well-liked title for young audiences that we offer on iPlayer.
Our new showrunner, Chris Clenshaw, is terrific. In the upcoming years, he has ambitious intentions to creatively develop EastEnders. It is a very significant title.
As new episodes of the soap opera, which are already accessible on iPlayer, were broadcast on BBC Two to make room for Wimbledon coverage on BBC One, this year’s overnight ratings for the show reached an all-time low.
When asked about the decline, Moore responded, “Of course, we are all seeing the way audiences are shifting — young audiences are shifting more than any other and they are looking at different titles across different platforms, so we would be mad not to see those shifts and those changing tastes and attitudes.
“However, in a world with on-demand and iPlayer, do I believe that soap operas will continue to have a place in the ecology of television for a while? Absolutely. It is, in my opinion, really crucial.”
Moore continued by asserting that EastEnders was “special” among the BBC’s offerings because it allowed the network to “speak about really timely topics that are very important to people living in the UK.”
It is the most youthfully skewing soap opera now airing on television, she continued, so once again, it is a crucial role that it serves.